Who invented croc charms

Crocs continues to introduce new Jibbitz to its arsenal, too, including some that promote the Black Lives Matter movement.

People still seek out third-party creations, though, to find Jibbitz that really fit their interests or to support designers they enjoy. For the creators who sell Jibbitz on their own, the charms are a more affordable way to show off their designs, especially when everyone wants to be at home and comfy.

Carley Holtsinger, who designs under the brand Sparkle Diva , received her first pair of Crocs for her birthday this year and got hooked. They sit atop the shoe and result in something like a disco ball effect or like seeing dangly earrings on someone, drawing your eye to them.

She considers her Jibbitz a niche product, really only for people who are willing to make noise with beaded pom-poms and draw even more attention to their Crocs.

A post shared by Accessorized Crocs! Korn says Crocs reached out almost immediately to discuss a possible collaboration. These designers, who focus on creating handmade charms to go in the shoes, join a legion of creators on both Instagram and Etsy who sell fully formed Crocs with pre-made plastic charms that more align with the bubbly style Crocs created.

Jadyn Taylor, a year-old in Georgia, has gained over 12, followers on Instagram since June, under the name Cozy Creationz, selling assembled Crocs.

She orders the shoes from China, charms from various places online, rhinestones from Amazon, and puts it all together to make the shoes sparkle. The Boulder mother of three launched a tiny company selling decorative accessories for Crocs shoes from her basement.

It has sold more than 6 million of them since the company was launched. Experts who help guide budding entrepreneurs say it was much more than luck that helped the Schmelzers reach their payday. The couple, which homed in on a market niche with high growth prospects, had the capital and expertise to expand the business, they said.

Too many inventors start with a product and then try to create a market for it, said Kaake, past president of the Rocky Mountain Inventors Association. The Schmelzers had a ready market for Jibbitz simply based on the popularity of Crocs shoes.

Initially they launched their product directly to consumers, not to retail stores, because they wanted to feel out their audience -- to see if customers liked the product, what their feedback was and what improvements could be made.

At the same time, the Schmelzers collected a list of stores interested in selling their product. After picking up even more volume in ensuing months, they decided to add a manufacturing partner in November. At the same time, the Schmelzers made the decision to place Jibbitz in 40 to 50 stores, including Philly Scissors and Pedestrian Shops, the single largest retailer of Crocs. But screw up they did not. In fact, by February, they had a few store reorders.

It was confirmed: The Jibbitz were selling well, and it was at this point that the Schmelzers decided to "turn it up a bit.

JWN Report. Class A Report. Crocs, which was also at the show, noticed Jibbitz as well. The Schmelzers continued to grow on their own. Within a year of launching the site, Jibbitz went from being sold out of a basement to 3, retail outlets.

Shortly after, the Schmelzers met with Crocs yet again, and both parties decided the time to join together was right. As far as running the company, things are still the same -- Sheri continues to hold her role as the chief design officer, with Rich as president.