Just think about how it would feel to get money in your bank account each month with a Google AdSense payment. Google AdSense allows digital publishers to monetize their content through targeted ads customized for your audience. Website owners then earn revenue each time a user clicks on the ad. Millions of publishers across the internet use Google AdSense. Initially created by a startup out of Santa Monica, Google acquired the company in Prior to buying AdSense, Google had their own contextual ad targeting service in Whenever a user clicks on an ad, the publisher receives 68 percent of the payment.
Google keeps the other 32 percent as a commission. The process for getting started is pretty straightforward. Yes, you can! For you to earn anything from a CPC ad, you need a viewer to click on the ad. In reality, only a small percentage of your viewers will click on the ads surrounding your videos.
Even the CPM ads in the video itself require more than just a cursory glance. For it to be counted for payment, a viewer must watch them for at least 30 seconds or half the ad for a very short video. Think how many people skip past the ad at the start of a video, thus wiping out any chance of payment to the channel. If viewers do click on or view your ads for long enough to earn income, you share any advertising revenue with YouTube.
One area you might start to make money with a relatively small number of subscribers is if you pick a popular topic and participate in affiliate marketing. For instance, if your videos review a popular type of product, and you link to an affiliate sales page for that product you may begin to earn money that way.
For a rough idea of how much Youtubers make use the earnings estimator below and import the user's Youtube channel. Probably the most successful niche is gaming. Other successful niches include:. You should by this point be receiving some AdSense revenue every month, with affiliate marketing income too if you have chosen to go down that track.
However, at this stage, you are still mainly producing videos for love, with some other source of income paying your daily survival bills. By now you could be considered a minor influencer in your particular niche. Once you have something like 20, subscribers, you might think about asking for crowdfunding assistance through a site like Patreon. It must be remembered, however, that if you are uploading videos on a regular basis, you are likely to receive recurring payments from your Patreon supporters.
This is a YouTube channel that has around 24, subscribers. Once these channels begin to recognize success, they should be looking to do more with their AdWords, for instance deliberately chasing phrases with a relatively high cost per click CPC.
If they are a review channel, for instance, you could focus on reviewing products that attract ads with a higher CPC. By now they could be famous enough for smaller brands to be asking the channel to endorse their products.
Dunn operates a channel with a friend, Just Between Us. You would think that would be enough to ensure financial survival. Of course, it depends on who your audience is. One issue faced by quite a few YouTubers is that their supporters are naturally anti-establishment, anti-capitalist, and anti the idea that their YouTube heroes might be selling themselves out. Other types of channels, such as the review channels, the gaming channels, and of course anything business-related have it easier.
These channels are beginning to find fame and begin to become recognized as being influential in their niche. Some of these are official channels for offline superstars, particularly official music channels for the likes of Justin Bieber and Rihanna, but quite a few are simply everyday people who have built themselves a YouTube following.
Obviously, it is important for a channel to keep coming up with new videos, at least one to two videos per week. Clearly, by this level a channel is also likely to have sponsorship opportunities, endorsements, and product placements.
Then there are the true stars of YouTube, some of whom receive a stellar income from their activities on the social network. It is impossible to source exact incomes on YouTube - there are too many variables and undisclosed figures.
Forbes published a list of the highest paid YouTubers in These ads are selected by an automated ad auction system. The auction selects the highest bidder among bidding users of Google AdWords.
The ad auction ranks advertisers according to the bid and their Quality Score. Therefore, you get the advertisers who are willing to pay the most and have good quality.
Google selects the sites that qualify for an AdSense account according to 12 eligibility criteria about you and your site:. The time it takes for an account to be approved varies. Some sites get approved in 24 hours while others may take up to two weeks for approval. What types of ads are right for your site? Google AdSense provides a variety of ad types for you to choose from:. These are the ads in the form of simple text that often appear when you are searching for something in Google.
They have a title, a short description, and a link going to the site. These ads can appear on your website or in Google searches. These are the ads that you see typically displayed on web pages. Here are the basic three formats:. These interactive advertisements can be in image format, video or Html. There are three types of ads:.
These consist of animated text that appears when the user scrolls down the page. You can choose the size and type: vertical, horizontal, and square. Standard: non-skippable ads up to 20 seconds.
This can appear in pre-roll, midroll, and post-roll slots. TrueView: these ads let the user skip the video after 5 seconds. They can appear in the preroll and mid-roll positions, but require compliance to additional policies. One or more Google ads are the result of one piece of the AdSense ad code. Users can create, manage, and customize the ad units on their AdSense account.
There are different types of ad units:. First, you need to sign in to your AdSense account and go to the Ads page. From your overview page, select the option by ad unit and Display ads. Give your unit a name so you can find it later. Once you save, you will get the code to copy and paste in the tags of your pages. Click Done , and in a few minutes the ads will be on the page. Google pays you per every click on your ads, but it takes a commission. Once you get your AdSense account and your ad units up and running, you should start getting payments from Google every month.
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