Most retailers, whether brick-and-mortar or online, now sell the limited-edition kicks through a raffle system. It works like this: You apply for a particular style and size in advance, and then a lucky few are selected and offered the chance to buy.
In person, you simply arrive and collect a ticket, but online sales are usually tied to social media. These bots bombard stores with multiple applications for a single customer, significantly upping his chances.
In fact, a little patience could score you a bargain pair of kicks. A lot of pairs are likely to be reissued within days to help slake the thirst of that frenzied market. Blake himself regularly opts to wait out the initial hysteria and scour the websites for Foot Locker or KITH a few days later.
More than a shop, this is an institution. Before venture capital money was pouring into the sneaker resell scene, Flight Club in New York City set the standards for the secondary market.
It's still one of the best places to go to unload higher-priced pairs, which fetch more here than on StockX and usually won't sit around for too long. If you have a super-rare Air Jordan collab to sell, this is the place to bring it. For those who can't drop off their sneakers at the store's physical branches, there's an option to mail in your sneakers. Website: stadiumgoods. Stadium Goods opened its doors in and quickly established itself as one of the premier resale and consignment shops in New York City.
While you can probably grab the latest Yeezy from any of the shops on this list, what makes Stadium Goods particularly noteworthy is its penchant for stocking extremely rare—and expensive—offerings.
Opening just one year after Flight Club's L. The consignment-based store is owned by Jeff Malabanan and Ed Mateo and boasts three physical locations throughout California—two in Los Angeles, and another in San Francisco.
With well over ten years of experience to its name, Rif has made its name as a trusted brand for authentic sneakers. Website: solesupremacy. Sole Supremacy is one of those names you see all over eBay, and they've been doing it for years. You can either buy directly from the site or get something via their eBay page. There will be more than enough to browse through.
Website: projectblitz. Looking for the rarest of the rare or even something that released last weekend? Project Blitz is the place. Curated by Andre Ljustina, an infamous collector known as Croatian Style, Project Blitz has long been the spot for high-profile clientele to get their hands on sneakers that are hard to track down or don't exist anywhere else. You can find a pair of Yeezys or the latest Supreme box logo, too.
Website: indexpdx. If Target can form a facial database for shoplifters, why can't Nike prevent its retail partners from making unauthorized sales en masse? Nike has no problem sending a blitz against counterfeiters and bootleggers , and yet it hasn't stamped out the misdeeds happening right under its nose. Even SNKRS can be gamed — Resellers without a retail connection can also beef up their stock by running an army of devices to purchase as many pairs as possible, or simply using shopping bots to purchase pairs faster than humans can.
These digital operations tend to be quite sophisticated, utilizing different accounts as well as VPN and proxy servers to conceal the number of attempts from one location. If numerous pairs were shipped to, say, one particular household, that would have to raise red flags at Nike, so there must be a network of mailboxes to ward off scrutiny, too.
But again, we're talking about Nike. Certainly, it has the manpower to fight these small enterprises, however advanced they are. And even if subterfuge is enabling the purchases, many resellers are bold enough to share their bounty for the world to see.
If these showboating posts are coming across my feed on the regular, why in the world isn't Nike throwing its investigative might against these flagrant bad actors? Maybe Nike just doesn't care. A sale is a sale, and whatever happens afterward has little financial effect on its bottom line. But Nike is also the king of narratives in sneakers — and the story forming on the secondary market makes many of us want to give up on the first.
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